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Website Conversion, Optimization & Testing Workshop

Click Here for Notices of the Upcoming Workshop Dates

Improving your website conversion is the single most important thing you can do to improve the profitability of your online business. Spend a day focusing on measuring and improving the conversion of your website with Scott Fasser and other internet marketing professionals. We will cover the following topics:

  • How to optimize a website to improve conversion rates, lower cost per acquisition and increase return on marketing investment.
  • Learn how web surfers scan and consume web pages to understand how to set-up your page layouts more effectively.
  • Discuss the 5 primary page types and underlying objectives & function for each.
  • Best practices to decrease the friction and increase conversion on each type of page.
  • How to improve trust and decrease fear in order to persuade the visitor to accept your offer.
  • Usability testing - is real time online usability right for you? How to do usability testing on the cheap, but for maximum benefit.
  • Sequential Testing - how to set-up and manage tests where you are changing things on a regular basis without a control group or comparison group at the same time.
  • A/B or Split Testing - what are the best ways to execute an A/B or A/B/C split test to try new ideas to improve your site, what are the right metrics, how much data do you need and why is Google so far ahead of everyone else in helping businesses do this?
  • Multi-Variant Testing - There is a new set of service providers giving sites the ability to test thousands of combinations of variables within the same test cycle. What are the upsides, pitfalls and costs of this.
  • Critical Website Metrics - Which metrics must you pay attention to and what are the best ways to track and manage these on an on-going basis.

There are over 1,100 documented levers to improve conversion rates on your website. We will discuss the best practices of the most important ones and give you the foundation to analyze and improve your site performance. Please join us for a special one day workshop.

Click Here to Register for Seminar Date Announcements

"Scott's work with RealNetworks has really pushed the edge in terms of the types and complexity of multi-variant testing that can be done online with great results to show for it. He's definitely been a leader in using Optimost to it's full potential." - Mark Wachen, President/Founder Optimost

The Website Conversion, Optimization & Testing Workshop Includes:
  • Eight hours of content, case studies and best practices delivered by a seasoned professional (read more about Scott)
  • Notebook of slides, checklists, examples and outlines.
  • A small class size - limited to 30 people in an intimate setting geared for training & conversation.
  • Coffee & snacks in the morning and a fine lunch.
  • Scott will stay until all of your questions are answered - Priceless! (we may have to go out dinner for this one...)
Who Should Attend?
  • Internet marketing managers responsible for driving results from the website.
  • Small to mid-size business owners who already have a site up and running but want to take the next step in performance.
  • New employees that need to get up to speed quickly on internet marketing.
  • Employees of larger organizations that want to learn more about digital marketing and understand what makes the web work.
  • Advertising agencies that want to design better converting websites and landing pages.

Need more information? Click here to contact us.

Why Should You Attend the Website Conversion, Optimization & TestingWorkshop?
  1. Conversion is the best lever to maximize your marketing spend.
  2. Optimizing your site will improve conversion rates, reduce cost per acquisition and increase return on advertising spend.
  3. Website metrics are tricky, but understanding them will drastically increase your understanding of visitor behavior and marketing ROI.
  4. Testing is critical to improving conversion. See #1 on this list.
  5. Our expertise comes from work as internet marketing managers, product managers and consultants to some of the top online businesses like Amazon.com, RealNetworks, Avenue A, 1-800-Contacts, Sierra Online and Photoworks.
  6. We deliver the latest and best practices from our experience as well as the latest research and trends.
  7. We limit class size to 30 attendees in an intimate, air conditioned, class room setting so that you have plenty of opportunities to ask questions. Our workshops are two way endeavors, not a one way talk from a podium.
  8. We utilize case studies and lots of examples to help you understand and learn.
  9. We provide checklists, outlines, guides and spreadsheets to give you a starting point for implementation.
  10. The course materials are focused on small to mid-sized businesses that need to drive revenue from their sites - now.
  11. Scott will stay until every one of your questions is answered (all night if that's what it takes!)
  12. We include lunch, a binder of materials including all of the presentation slides for notes and a CD of files for your use.
  13. Because it's fun, interactive and you'll learn a lot!
  14. The Five or Free Guarantee! If you don't honestly learn five solid new ideas, approaches or tips that you can apply to your business or clients (we think you'll get 15 - 20) we will refund your money.
Additional Seminars and Workshops
  • Search Engine Marketing Workshop  - Spend a full day diving into the intricacies of search engine marketing. Everything from link strategies to trusted feed programs to the secrets of 2nd tier engines to advanced bid strategies & match types. Lots of examples and guest appearances. Learn More
  • Customer Acquisition Workshop - 8 hours of exploring online customer acquisition channels from the tried and true (web media & search) to cutting edge (Blogs, RSS feeds, Podcasting and Viral). Learn More
  • Internet Marketing Best Practices - Learn the fundamentals of internet marketing with specific focus on best practices in the six most important areas of online marketing: Website conversion, metrics & testing, organic search, pay-per-click search, email and web media. Learn More

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