Website Design and Development
We work with your designers and developers to create the best layout, navigation structure, SEO structure and visual hierarchy to achieve your goals. We do some basic websites ourselves (www.BrandDigital.net being one of them), but prefer to be the strategic site directors for truly creative people.
Testing and Optimization
We've tested dozens of pages and sites with the goal of improving conversion. We've read case studies on dozens more. Our testing methodology includes the sequential change and measure method, simple A/B/C split testing (two to four different pages side by side) or large scale multi-variant testing with our partner Optimost (thousands of combinations of variables). Depending on your goals, budget and timetable - we can craft a test plan that achieves your objectives.
Some elements to think about when testing website pages include:
- What is the purpose of the page? Browsing, sign-up, sale, search?
- What is the #1 behavior you want this page to illicit from the visitor?
- How much traffic is going to the area that is being tested? How long will it take to get significant results?
- What is the source of traffic? Media campaign? Organic traffic? New/repeat visitors?
- Should we test layout or values within areas of a page?
- Should we test offer, headline, navigation, testimonials, features, positioning or all of the above?
- What is your budget and timetable for testing?
- What are the road blocks to instituting a test? Does your web server have the ability to randomize traffic or do we need to do that prior to hitting the site?
- How big are your pages and how fast do the load for someone on 56k dial-up or broadband?