Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the art/science of giving your site the best opportunity to be ranked highly for specific keywords in specific search engines. We work with you to implement best practices for higher rankings and long lasting traffic growth that won't get you banned from the search engines.
Here are the six critical elements of SEO:
- Keywords - what keywords to you want to be ranked against and how competitive are they?
- Content - Is your site content rich? If so, is it set-up so the engines understand it or is it all flash and images that search engines have a hard time reading?
- Submission - Which engines require you to reach out and say hello vs waiting for their automatic robot to come around and take a look.Indexing - Is your site set-up so that once an automated robot visits, it can FIND all the pages on your site that it should put into it's index?
- Linking - Inbound, on-site and out-bound links are all critical. Not only in the number of links, but also the quality and structure of the links.
- Reporting - OK, we've made some changes - no what? Do you have the tools or analytics infrastructure to ID changes in traffic and results?
What We Do for Our SEO Clients:
1. Comprehensive Web Site Analysis - In order for Brand Digital, Inc. to do an effective job, we really need to understand your Web site. This entails a complete analysis that allows us to understand your site and business while identifying critical issues including a baseline analysis of the primary pages to be indexed.
2. Client Strategy Phone Calls - Before and after each step in the SEO process, there needs to be discussions with the client. These discussions involve, what we have done, the measurement and analytics, what we plan to do, and the anticipated results.
3. Keyword Research and Analysis - We nees to conduct a thorough keyword analysis to reveal which keywords drive the most Internet traffic, and in some cases, which of those keywords is less competitive. Those less competitive keywords can still drive a tremendous amount of traffic and be easier to optimize the specific Web page(s).
4. Competitive Analysis for Main Keywords in SE Rankings - Analyze the Web sites that are presently in the top five positions. Conduct an analysis of their site structure, title, backlinks, page elements, content, meta tags, etc.
5. Content Analysis & SEO Copywriting – We will conduct an analysis of the content on the specified Web pages. It is quite possible that the content will need to be rewritten. Some of the criteria analyzed is keyword density, keyword prominence, and word count.
6. Analysis of Site Architecture - In this step, we look at the source code, programming languages, databases, Flash, content management system, shopping carts, code validation, etc. In some cases, the site architecture will need to be adjusted.
7. Analysis of HTML and Page Layout Structure – We will examine the coding of the site and the page layout through the eyes of a search engine spider. What part of the page is more important? Many times, the spider considers one thing important and the client considers something else more important.
8. HTML Validation - HTML Validation is the process of checking the syntax of the HTML code to find violations in the rules of the HTML language. Just like humans need to easily read and understand your Web pages, search engine spiders also need to easily read your pages. If the spiders can't read your code, then it is possible your Web page won't get indexed properly.
9. Link Popularity & Relevancy Analysis - More and more search engines are placing emphasis on these criteria. Basically, not only does it help your client's ranking to have a lot of inbound links, it also matters how relevant those links are to your client's line of business.
10. Internal & External Link Structure, Strategy, & Recommendation - Not all links are created equal. Before going out to other Web sites to request an inbound link, it is very important to have your own internal Web site linking to all your important pages. Building external links is a process unto itself which requires creativity and persistence.