I had the pleasure of presenting to Elizabeth Stearn’s Direct Marketing class at the UW Business School last weekend. This is the 8th year in a row that I have presented and the deck gets revised and updated every year. This year, updates include the following:
- Discussion of Mobile and how the media spend doesn’t match the time spent on mobile. Very similar situation to internet media 10 years ago.
- New media stats
- An updated POEM Media model > Paid, Owned, Earned Media
- Thoughts on Pinterest
- Thoughts on Local Search
- Discussion of Google Knowledge Graph and what that means for search
- General content updates