Paid Search Marketing
Paid Search Marketing (or PPC Search) is the first place you should spend media dollars once your website is built for conversions. It is targeted, controllable, allows for testing and delivers the highest return on media investment. It is easy to spend a lot of money quickly in paid search so you need be careful when setting up a new account and campaign so that you are achieving the best results.
Some of the issues to address in paid search marketing includes:
- Which search engines are an auction style vs straight cost per click?
- How should I pay for this? Credit Card, Invoice or pre-pay?
- What terms should I bid on?
- Do I need to categorize the terms?
- How much should I bid?
- What should be my total budget? daily budget?
- Should I use automatic bidding tools? If so, which one and how do I use them? How much do they cost?
- How can I track the effectiveness of the campaign?
- What is my primary goal? Lead? Sale? Brand impact?
- How should the campaign be configured?
- What is the most effective copy?
- Should I care more about click through rates or conversion rates?
- Why will my terms be disabled?
- Should I let my affiliates bid on the same terms I do?
- What is the right page to send search traffic to?
- How can I optimize my landing pages to match search traffic?
- What is trusted feed and how is it different than paid inclusion?
How Can Brand Digital Help?
We have established relationships with Google, Yahoo! Search Marketing, Ask Jeeves, MIVA and other search providers. Our experience with campaign planning, account set-up, copy writing, tracking, optimization and reporting gives you the best opportunity for success.
We continually test keywords, copy, offers, bids and landing pages to create the optimum search marketing campaign based on your budget and goals. In addition, everyone at Brand Digital is a Certified Google Advertising Professional.
Contact us to help you with your paid search campaign.
