Digital Marketing Coach, Consultant, Consigliere
The ultimate goal of most digital marketers is to build an organization that is set up to create attention, generate leads and sales which result in valuable customers - efficiently. Finding and attracting high quality prospects, converting visitors … [Continue reading]
There are 4,000 plus companies that provide digital marketing technology according to LumaScape. There are over 40 technologies in mobile Analytics/Measurement/Attribution/Reporting category alone (full mobile LumaScape here). In our build-up to the … [Continue reading]
I love building customer journey maps because it helps me walk in the shoes of the prospect and customer. I see new things from their perspective and every time I have a conversation with a customer or persona representative, I learn something that … [Continue reading]
The digital marketing world is working hard to shift from channel specific communications and optimizations to a more consumer centric, customer journey model of communications. Every digital marketing technology company is building an omni channel … [Continue reading]
I recently gave a presentation to the Digital Analytics Association Symposium on the evolution of Machine Learning and how it will transform the work that digital analysts due in the near future. I'm extremely interested in how machine learning and … [Continue reading]