Seattle Interactive Conference – SIC 2011 – Day One

November 3, 2011 By 2 Comments

I attended the Seattle Interactive Conference today (#sic2011) and wanted to share my notes. There were lots of great sessions, but I could only attend four. Best session I attended was the first – Sean O’Driscoll from Ant’s Eye View and his stages of social media program – “the … Keep reading...

Filed Under: Events, Search Engine Optimization (SEO), Social Media, Strategy & Leadership

Promoting a Local Restaurant Online – Step One – Establish Your Metrics

October 13, 2011 By 2 Comments
Wild Sage Bistro - One of the Best Restaurants in Seattle

I'm helping my friend Tom Sciortino promote Wild Sage Bistro online.  Wild Sage is one of the best restaurants in Spokane serving an American Bistro fare that is fantastic. The reviews, awards and social chatter support how great the restaurant is, but Tom wants to improve his website and amount of … Keep reading...

Filed Under: Local Marketing, Restaurants Tagged With: , , , , ,

Merging (combining) Pages on Facebook

October 2, 2011 By 6 Comments
Facebook Logo Small

Facebook is constantly changing and adding features as well as new page types. This has created a mess for people who adopted Facebook early as a business avenue as there are now several pages for many companies and brands. The recent addition of pages for business (which is the best option for … Keep reading...

Filed Under: Social Media Tagged With: , ,

10 Steps to Optimizing Paid Search Landing Pages

September 21, 2011 By Leave a Comment

Landing pages are a critical link between the click of a campaign advertisement and the conversion to a lead, subscriber or sign-up. Smaller companies with fewer paid search clicks should strive to put your best effort forward on your first landing pages and test from there. Larger companies with … Keep reading...

Filed Under: Landing Pages, Paid Search Marketing Tagged With: ,

How Do Search Engines Work?

September 15, 2011 By Leave a Comment

This is a presentation for Elizabeth Stearns' Direct Marketing class at the University of Washington. I've been presenting to the class for the last 5 years and love updating this deck with the latest insight into how search engines work. This is a good intro deck for non-techies to get a … Keep reading...

Filed Under: Search Engine Marketing Tagged With: , , , ,
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