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Internet Marketing Workshops

You can increase the revenue generated by your website in three ways:

  1. Increase the number of visitors to your site
  2. Increase the number of sales/leads/clicks/ad impressions from each visitor
  3. Increase the average order size for each sale

Our Internet Marketing Workshops are designed to help you with each one of these based on 15 years of business experience, hundreds of online tests, lots of money spent and proven success. We continually research new approaches to problems and road test them with our clients. Now, we can pass along these best practices & proven tactics to you.

"There are so few real direct marketers in the internet space. Scott is one of those few." Steven Morvay, Managing Director - SendTec.            More about Scott...

Workshop Overviews
  • Customer Acquisition Workshop - 8 hours of exploring online customer acquisition channels from the tried and true (web media & search) to cutting edge (Blogs, RSS feeds, Podcasting and Viral). Learn More
  • Internet Marketing Best Practices - Learn the fundamentals of internet marketing with specific focus on best practices in the six most important areas of online marketing: Website conversion, metrics & testing, organic search, pay-per-click search, email and web media. Learn More
  • Search Engine Marketing Workshop - Spend a full day diving into the intricacies of search engine marketing. Everything from link strategies to trusted feed programs to the secrets of 2nd tier engines to advanced bid strategies & match types. Lots of examples and guest appearances. Learn More.
  • Website Testing, Metrics & Conversion - Dig in to the most important thing you can learn about digital marketing - conversion. What is it, how do you measure, how do you test, what are the best practices. Learn More

"These seminars are a must for any marketing manager that needs to make online marketing a key component of their overall marketing mix."  Dennis Tevlin, VP Marketing - Trumba

Why Should You Attend a Digital Marketing Workshops?
  1. We focus on specific actions to improve the performance of your site or marketing program - not elusive strategies that are hard to implement.
  2. Our expertise comes from work as internet marketing managers, product managers and consultants to some of the top online businesses like Amazon.com, RealNetworks, Avenue A, 1-800-Contacts, Sierra Online and Photoworks.
  3. We deliver the latest and best practices from our experience as well as the latest research and trends.
  4. We limit class size to 30 attendees in an intimate, air conditioned, class room setting so that you have plenty of opportunities to ask questions. Our workshops are two way endeavors, not a one way talk from a podium.
  5. We utilize case studies and lots of examples to help you understand and learn.
  6. We provide checklists, outlines, guides and spreadsheets to give you a starting point for implementation.
  7. The course materials are focused on small to mid-sized businesses that need to drive revenue from their sites - now.
  8. Scott will stay until every one of your questions is answered (all night if that's what it takes!)
  9. We include lunch, a binder of materials including all of the presentation slides for notes and a CD of files for your use.
  10. Because it's fun, interactive and you'll learn a lot!
  11. The Five or Free Guarantee! If you don't honestly learn five solid new ideas, approaches or tips that you can apply to your business or clients (we think you'll get 15 - 20) we will refund your money.
Who Should Attend?
  • Internet marketing managers responsible for driving results from the website.
  • Small to mid-size business owners who already have a site up and running but want to take the next step in performance.
  • New employees that need to get up to speed quickly on internet marketing.
  • Employees of larger organizations that want to learn more about digital marketing and understand what makes the web work.
  • Advertising agencies that want to learn more about the digital marketing space to provide better (and broader) service to their clients.

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