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Internet Marketing Best Practices Seminar

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Learn the fundamentals of internet marketing plus best practices for six key areas in a full day of facts, strategies, check lists, outlines and examples.

  • Internet Marketing Fundamentals - We'll discuss the universal truths of internet marketing and how it applies to everything you build online.
  • Website Conversion - what is it, why is it important (the MOST important), how do you measure it and how do you improve it?
  • E-Metrics, Testing & Analytics - What should you measure, how often and why? What tools are the best for small & medium sized businesses? How can you test and measure improvements without a big system?
  • Search Engine Optimization (SEO) - The best way to drive qualified traffic to your site through search engines. Learn the six elements of SEO and how to win the organic search battle.
  • Paid Search Marketing - Also known as Pay Per Click Search is the first place you should spend your marketing dollars after improving your site. Learn insights about Google and Yahoo! Search Marketing including campaign set-up, writing effective copy, tracking and using Google to test.
  • Email Marketing - Your house email list is one of the most important marketing assets you possess, learn how to grow it, manage it and profit from it. We will talk briefly about acquisition email, but primarily this section is focused on maximizing your newsletter.
  • Web Media - We will cover at a high level the big area of web media (banner advertising) with particular focus on campaign set-up & local marketing opportunities for smaller businesses.

We Offer a Money Back Guarantee - If you Don't Feel Like the Seminar Meets Your Expectations, we will Refund Your Money, Period.

The Internet Marketing Best Practices Seminar Includes:
  • Eight hours of content, case studies and best practices delivered by a seasoned professional (read more about Scott)
  • Notebook of slides, checklists, examples and outlines.
  • CD of files that you can read, use and modify.
  • A small class size - limited to 30 people in an intimate setting geared for training & conversation.
  • Coffee & snacks in the morning and a fine lunch.
  • The Marketer’s Common Sense Guide to E-Metrics by Bryan Eisenberg and Jim Novo, 78 pages, $29.95 value
  • Don't Make Me Think! A Common Sense Approach to Web Usability (2nd Edition) $29.95 value
  • Scott will stay until all of your questions are answered - Priceless! (we may have to go out dinner for this one...)

“We wouldn't be where we are today without Brand Digital. The marketing, copy and strategic guidance has been critical for launching & growing our business online.”  James Wong, President/Founder – Avidian

Who Should Attend?
  • Internet marketing managers responsible for driving results from the website.
  • Small to mid-size business owners who already have a site up and running but want to take the next step in performance.
  • New employees that need to get up to speed quickly on internet marketing.
  • Employees of larger organizations that want to learn more about digital marketing and understand what makes the web work.
  • Advertising agencies that want to learn more about the digital marketing space to provide better (and broader) service to their clients.

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Questions? Send Us an Email

Why Should You Attend the Internet Marketing Best Practices Seminar?
  1. We focus on specific actions to improve the performance of your site or marketing program - not elusive strategies that are hard to implement.
  2. Our expertise comes from work as internet marketing managers, product managers and consultants to some of the top online businesses like Amazon.com, RealNetworks, Avenue A, 1-800-Contacts, Sierra Online and Photoworks.
  3. We deliver the latest and best practices from our experience as well as the latest research and trends.
  4. We limit class size to 30 attendees in an intimate, air conditioned, class room setting so that you have plenty of opportunities to ask questions. Our workshops are two way endeavors, not a one way talk from a podium.
  5. We utilize case studies and lots of examples to help you understand and learn.
  6. We provide checklists, outlines, guides and spreadsheets to give you a starting point for implementation.
  7. The course materials are focused on small to mid-sized businesses that need to drive revenue from their sites - now.
  8. Scott will stay until every one of your questions is answered (all night if that's what it takes!)
  9. We include lunch, a binder of materials including all of the presentation slides for notes and a CD of files for your use.
  10. Because it's fun, interactive and you'll learn a lot!
  11. The Five or Free Guarantee! If you don't honestly learn five solid new ideas, approaches or tips that you can apply to your business or clients (we think you'll get 15 - 20) we will refund your money.
 
Additional Seminars and Workshops
  • Website Conversion, Testing & Metrics - Dig in to the most important thing you can learn about digital marketing - conversion. What is it, how do you measure, how do you test, what are the best practices. Learn More.
  • Customer Acquisition Workshop - 8 hours of exploring online customer acquisition channels from the tried and true (web media & search) to cutting edge (Blogs, RSS feeds, Podcasting and Viral). Learn More.
  • Search Engine Marketing Workshop - Spend a full day diving into the intricacies of search engine marketing. Everything from link strategies to trusted feed programs to the secrets of 2nd tier engines to advanced bid strategies & match types. Lots of examples and guest appearances. Learn More.

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