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	<link>http://www.branddigital.net/dmblog</link>
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	<pubDate>Fri, 02 Apr 2010 23:36:49 +0000</pubDate>
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		<title>Should You Buy Links from Blogs?</title>
		<link>http://www.branddigital.net/dmblog/index.php/should-you-buy-links-from-blogs/</link>
		<comments>http://www.branddigital.net/dmblog/index.php/should-you-buy-links-from-blogs/#comments</comments>
		<pubDate>Fri, 02 Apr 2010 23:36:49 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
	<category>Blog</category>
	<category>Search Engine Optimization</category>
		<guid>http://www.branddigital.net/dmblog/index.php/should-you-buy-links-from-blogs/</guid>
		<description><![CDATA[	The search engines are focusing more on high quality and relevant links that have contextual placements (links that occur within the content of the page vs on a side bar or footer). All of these developments lead me to believe that IF you are going to pay for links, I would look hard at using [...]]]></description>
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		<title>Gmail Official Mail Service of the City of Los Angeles</title>
		<link>http://www.branddigital.net/dmblog/index.php/gmail-official-mail-service-of-the-city-of-los-angeles/</link>
		<comments>http://www.branddigital.net/dmblog/index.php/gmail-official-mail-service-of-the-city-of-los-angeles/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 23:48:27 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
	<category>Random Thoughts</category>
	<category>Direct Marketing Ideas</category>
		<guid>http://www.branddigital.net/dmblog/index.php/gmail-official-mail-service-of-the-city-of-los-angeles/</guid>
		<description><![CDATA[	Major enterprise systems are starting to look at - and move - critical information systems to non-Microsoft platforms like Google. Gmail&#8217;s growth as a consumer email system has been impressive, but now it takes another step by servicing a major municipality. Are large enterprise customers next? Of course they are. This is a major threat [...]]]></description>
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		<title>5 Reasons to Run Both PPC and SEO Campaigns</title>
		<link>http://www.branddigital.net/dmblog/index.php/5-reasons-to-run-both-ppc-and-seo-campaigns/</link>
		<comments>http://www.branddigital.net/dmblog/index.php/5-reasons-to-run-both-ppc-and-seo-campaigns/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 00:32:02 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
	<category>Paid Search</category>
	<category>Search Engine Optimization</category>
	<category>Conversion/Optimization</category>
		<guid>http://www.branddigital.net/dmblog/index.php/5-reasons-to-run-both-ppc-and-seo-campaigns/</guid>
		<description><![CDATA[	I get asked a lot about the wisdom of running a PPC campaign when you are ranking well in organic searches (SEO).The combination of PPC and SEO is always worth testing in my opinion for a couple of reasons (ok, 5 that I can think of).
	1) Everyone&#8217;s click pattern is different so you might get [...]]]></description>
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		<item>
		<title>A Break Down of Twitter Usage</title>
		<link>http://www.branddigital.net/dmblog/index.php/a-break-down-of-twitter-usage/</link>
		<comments>http://www.branddigital.net/dmblog/index.php/a-break-down-of-twitter-usage/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 05:32:47 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
	<category>Social Networking</category>
		<guid>http://www.branddigital.net/dmblog/index.php/a-break-down-of-twitter-usage/</guid>
		<description><![CDATA[	I just read a great post on Mashable that breaks down the characteristics of Twitterers (see the pretty graphs here). The analysis is based on several sets of data and makes intuitive sense.
	Out of 100 Twitterers:
- 5 are &#8220;loud mouths&#8221; and create 75% of the tweets.  32% of the tweets in this group are [...]]]></description>
		<wfw:commentRSS>http://www.branddigital.net/dmblog/index.php/a-break-down-of-twitter-usage/feed/</wfw:commentRSS>
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		<item>
		<title>Top 5 Take A Ways from the WTIA Event on Social Media</title>
		<link>http://www.branddigital.net/dmblog/index.php/top-5-take-a-ways-from-the-wtia-event-on-social-media/</link>
		<comments>http://www.branddigital.net/dmblog/index.php/top-5-take-a-ways-from-the-wtia-event-on-social-media/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 17:16:59 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
	<category>Social Networking</category>
		<guid>http://www.branddigital.net/dmblog/index.php/top-5-take-a-ways-from-the-wtia-event-on-social-media/</guid>
		<description><![CDATA[	The WTIA event on Social Media last night (June 24th) was a fun event, with some general information that was semi-helpful. My five take-a-ways include:
1) Social Media is hot, hot, hot. Not a shocker, but there were ~300 people there. Every conference that I have been to in the last year that has a social [...]]]></description>
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		<title>Yahoo! FINALLY Adds Day Parting to Sponsored Search (PPC)</title>
		<link>http://www.branddigital.net/dmblog/index.php/yahoo-finally-adds-day-parting-to-sponsored-search-ppc/</link>
		<comments>http://www.branddigital.net/dmblog/index.php/yahoo-finally-adds-day-parting-to-sponsored-search-ppc/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 16:00:12 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
	<category>Paid Search</category>
	<category>Conversion/Optimization</category>
		<guid>http://www.branddigital.net/dmblog/index.php/yahoo-finally-adds-day-parting-to-sponsored-search-ppc/</guid>
		<description><![CDATA[	Day parting is an important targeting technique that allows you to change your bid profile by time of day and day of week (which is technically called week parting). From a direct marketing/conversion perspective - this is important for several reasons:
1) Business to Consumer products/services have a different conversion profile than Business to Business products/services. [...]]]></description>
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		<item>
		<title>Seven Internet Market Strategies for Surviving the Recession - Market to the Max SDMA Conference Keynote</title>
		<link>http://www.branddigital.net/dmblog/index.php/seven-internet-market-strategies-for-surviving-the-recession-market-to-the-max-sdma-conference-keynote/</link>
		<comments>http://www.branddigital.net/dmblog/index.php/seven-internet-market-strategies-for-surviving-the-recession-market-to-the-max-sdma-conference-keynote/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 16:10:56 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
		
	<category>Seminars</category>
	<category>Direct Marketing Ideas</category>
		<guid>http://www.branddigital.net/dmblog/index.php/seven-internet-market-strategies-for-surviving-the-recession-market-to-the-max-sdma-conference-keynote/</guid>
		<description><![CDATA[Summary from Keynote at Seattle Direct Marketing Association's Market to the Max ]]></description>
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