MSN has taken the lead in using it’s demographic and search history as a client available research tool. The launch of adlab.msn.com is a very cool thing that gives you a suite of tools to help you discern the range, spectrum and funnel of keyword searches. The available research tools available thus far (with more coming) include:

(more…)

The first step to improve conversion is to understand and improve the top of the website funnel. When looking at your website analysis tool, take a look at the exit rate from your top entry pages. You should have a short visit rate of under 20%. The discussion below is based on using ClickTracks - a good mid-level analytics tool. Here are some thoughts to minimize your short visit exit rate.

(more…)

I just had an interesting demo of Blackfoot, Inc.’s Analytix reporting system. This tool is the brainchild of Martin Wesley who used to be lead sales guy at AtlasDMT (technology side of Avenue A). Martin has spent a good bit of time in the ad serving and technology arena trying to solve peoples problems and the decision basically came down to this: Build one large system that can manage all channels or create a reporting system that can link the best of breed systems together with backend data to give the marketer a unified view of the customer over their lifetime. Analytix is not CRM as it doesn’t spit out emails, but does centralize the data from all of your customer data systems - including acquisition, retention, customer service, offline, etc. Very cool, very powerful - check it out at www.blackfootinc.com