Thu 27 Aug 2009
5 Reasons to Run Both PPC and SEO Campaigns
Posted by Scott under Paid Search , Search Engine Optimization , Conversion/OptimizationComments Off
I get asked a lot about the wisdom of running a PPC campaign when you are ranking well in organic searches (SEO).The combination of PPC and SEO is always worth testing in my opinion for a couple of reasons (ok, 5 that I can think of).