I just had an interesting demo of Blackfoot, Inc.’s Analytix reporting system. This tool is the brainchild of Martin Wesley who used to be lead sales guy at AtlasDMT (technology side of Avenue A). Martin has spent a good bit of time in the ad serving and technology arena trying to solve peoples problems and the decision basically came down to this: Build one large system that can manage all channels or create a reporting system that can link the best of breed systems together with backend data to give the marketer a unified view of the customer over their lifetime. Analytix is not CRM as it doesn’t spit out emails, but does centralize the data from all of your customer data systems - including acquisition, retention, customer service, offline, etc. Very cool, very powerful - check it out at www.blackfootinc.com