August 2009


I get asked a lot about the wisdom of running a PPC campaign when you are ranking well in organic searches (SEO).The combination of PPC and SEO is always worth testing in my opinion for a couple of reasons (ok, 5 that I can think of).

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I just read a great post on Mashable that breaks down the characteristics of Twitterers (see the pretty graphs here). The analysis is based on several sets of data and makes intuitive sense.

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