As any good SEO’er knows, linking is incredibly important component of SEO. A great example is Real.com - a page rank 10 site - that used to not be crawled or cached because they used javascript to sniff and segment the inbound traffic - including search engine bots. Since search engine bots don’t follow javascript links, the content of the site off of the homepage was not getting crawled and cached. However, since SOOOOO many people were linking to www.Real.com to get the RealPlayer, the page rank was extremely high.

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