August 2007


After I posted the blog about “Web site best practices,” I felt I should also focus on another aspect of Web site layout that is very important. The color selection!

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Designing or revamping your Web site? Here are some best practices you’ll want to read before getting started!

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If you have never used Google Trends (www.google.com/trends) then you are missing out. This handy tools shows you the trend of searches for a single or group of keywords over time. The current version goes back to January 2004 and is now updated daily (used to be monthly and woefully behind in months). So, what is Google Trends good for?:
1. Looking at trends for your most important keywords: brands, specific products, generic works that drive your business, etc. This is a great view on why certain terms might be doing better or worse now than in 2005.
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