Bounce rate is a great way to measure the quality of traffic coming to your website. Why?
- It is almost instantly accessible in any web analytics tool.
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I had a chance to speak with folks from both Marchex (who runs Enhance) and Yahoo at the SEMX conference here in Seattle on Monday to clarify what was meant by the Enhance press release on Monday. My original thoughts when I first read the release are below - this is a correction post. What is going on is that advertisers can now buy some Yahoo text placements through Enhance. Yahoo has backfilled some places that they can’t or won’t fill with their own text ads, with ads from Enhance. So, what does this mean:
- Depending on your business and keyword sets, you can get into areas of Yahoo that you have been unable to before.
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