Received a question from a marketing friend who wanted to have some options for tracking across domains and sub-domains. Depending on how experienced your tech team is and which analytics package you have there are some options. Generally the following is true:

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Google is changing the rules for displaying ads using the dynamic keyword insert. For those of you who don’t know what this is, the dynamic keyword insert function puts the keyword set that people use to search into the ad itself. For example, if someone typed in crazy blue horse into Google and you had {KeyWord} for your healdine in your ad, Crazy Blue Horse would be the title of your ad. This tends to increase click through rate (but not always conversion).

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