Google announced it’s Website Optimizer at the eMetrics Summit in Washington DC this week and I immediately received calls and emails from nervouce/concerned testing and optimization companies wanting to get my take. I personally think it is great to have a free tool in the market for introducing the concept of multivariate testing however limited. If Google can actively promote the tool to get site owners thinking about conversion improvement in this manner, it will be a big step forward in raising the awareness of testing and thus improving the demand for all companies involved in testing (including Brand Digital).

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I was cruising some SEO boards and came across this handy tool for checking sites for *obvious* search spam (black hat) techniques. I haven’t tried it against any sites that I know does black hat, but it was handy in checking some sites that are constant thorn in my rankings . Give it a go and let me know what you think: http://tool.motoricerca.info/spam-detector/

Came across a handy script at WebAnalyticsDemistified.com that looks at the URL you put in and it returns what web analytics program it is using. Pretty simple, but very interesting and quite clever - especially if you are reviewing packages and want to see who is using what. Click here to give it a go.