Customer Acquisition Workshop
(or How to Drive More Traffic to Your Site)
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Marketing Insights for Dates and In-Depth Research
Spend a Full Day discussing customer acquisition channels with the Brand Digital, Inc. team and some special guests. We will discuss strategies and best practices for tried and true acquisition methods as well as newer, more viral approaches with particular focus on how all they all tie together to manage customers.
This workshop covers a lot of ground in a single day and is geared for companies with an online marketing budget in excess of $5,000 per month. If you are in a lower spend mode than that, check out the Search Engine Marketing Workshop. The channels, strategies and tactics apply to e-commerce as well as
Topics we will cover:
- Campaign structure, tracking & optimization
- Targeting at the local, national & international levels
- Media, website and keyword research
- Best practices for messaging, copy and creative
Acquisition channels we will discuss:
- Paid Search Marketing - National and Local strategies for buying keywords with Google, Yahoo Search Marketing and Ask Jeeves.
- Organic Search - Setting up your site for the best opportunity to be ranked highly against specific keywords (basics only, not in-depth).
- Web Media (online advertising) - Media planning using free online tools, ad networks, behavioral networks, niche buying, CPA vs ICPA vs CPC vs CPM pro's & con's. Includes lessons learned from tracking and buying experience.
- Lead to Conversion - Do you have a great e-mail follow-up program set-up, but need e-mails to fill the funnel? A lead to conversion program could be for you.
- Acquisition Email - Should you buy email lists? If so, which ones and how? Should you use a broker? What about buying into newsletters?
- Affiliate Programs - Should you or shouldn't you? Build your own or sign-up with a large network? What does it take to build and maintain an effective affiliate program?
- Viral Marketing - blogs, refer a friend, bulletin boards, public relations online, content sites and more.
- Download Sites & Shopping Portals - Do you have a software product to distribute? Do you want to get your products into Froogle, Shopping.com or MSN Shops? What about eBay?
- Local Marketing Channels - How to market products locally via search and web media. What are the options? What works?
"Scott has been an amazing help to my business. The website is 10 times better and leads are up as a direct results." - Darren Billings, President/Founder Atlas-Inspection
Date: December, 2006 Seattle,
Washington (Mercer Island)
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Marketing Insights for Dates and In-Depth Research
The Customer Acquisition Workshop Includes:
- Eight hours of content, case studies and best practices delivered by a seasoned professional (read more about Scott)
- Notebook of slides, checklists, examples and outlines.
- CD of files that you can read, use and modify.
- A small class size - limited to 30 people in an intimate setting geared for training & conversation.
- Coffee & snacks in the morning and a fine lunch.
- Drilling Down - Turning Customer Data into Profits with a Spreadsheet by Jim Novo (3nd Edition) $29.95 value
- Scott will stay until all of your questions are answered - Priceless! (we may have to go out dinner for this one...)
Who Should Attend?
- Internet marketing managers responsible for driving results from the website and spending $5,000 or more per month on acquisition media.
- Small to mid-size business owners who already have a site up and running but want to take the next step in performance.
- New employees that need to get up to speed quickly on internet marketing.
- Advertising agencies that want to add Internet Marketing to their mix.
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Why Should You Attend The Customer Acquisition Workshop?
- You need more traffic and customers and want to be smart about how you spend money to do it!
- Our expertise comes from work as internet marketing managers, product managers and consultants to some of the top online businesses like Amazon.com, RealNetworks, Avenue A, 1-800-Contacts, Sierra Online and Photoworks.
- We deliver the latest and best practices from our experience as well as the latest research and trends.
- We limit class size to 30 attendees in an intimate, air conditioned, class room setting so that you have plenty of opportunities to ask questions. Our workshops are two way endeavors, not a one way talk from a podium.
- We utilize case studies and lots of examples to help you understand and learn.
- We provide checklists, outlines, guides and spreadsheets to give you a starting point for implementation.
- The course materials are focused on small to mid-sized businesses that need to drive revenue from their sites - now.
- Scott will stay until every one of your questions is answered (all night if that's what it takes!)
- We include lunch, a binder of materials including all of the presentation slides for notes and a CD of files for your use.
- Because it's fun, interactive and you'll learn a lot!
- The Five or Free Guarantee! If you don't honestly learn five solid new ideas, approaches or tips that you can apply to your business or clients (we think you'll get 15 - 20) we will refund your money.
Additional Seminars and Workshops
- Website Testing, Metrics & Conversion - Dig in to the most important thing you can learn about digital marketing - conversion. What is it, how do you measure, how do you test, what are the best practices. Learn More
- Internet Marketing Best Practices - Learn the fundamentals of internet marketing with specific focus on best practices in the six most important areas of online marketing: Website conversion, metrics & testing, organic search, pay-per-click search, email and web media. Learn More
- Search Engine Marketing Workshop - Spend a full day diving into the intricacies of search engine marketing. Everything from link strategies to trusted feed programs to the secrets of 2nd tier engines to advanced bid strategies & match types. Lots of examples and guest appearances. Learn More
Brand
Digital is a Certified Google Adwords Professional
