I received a question from a reader around monetizing their website and I wanted to include my (short) response for others to think about in their planning.
Question from a College Sports Site:
In your opinion what are some of the ways in which we could go about monetizing the site? I have received several inquiries from Sports Books and fantasy sports sites that want to advertise on our site and I have also received inquiries from sports ad networks, as well as affiliate offers. I am not too familiar with Internet advertising, so any advice or resources would be appreciated.
Also, from everything I have read, a premium service / section to our site is definitely something we want to consider. Do you have any suggestions or ideas on how best to approach this? Besides premium sports picks, what other “value added” products and services could be offered?