I just uploaded a deck to Slideshare the covers the following:
- What are QR Codes (Quick Response)
- How do they work
- What are some ways to use them
- Some examples
- Some best practices
Enjoy!
Digital Marketing Coach, Consultant, Co-Pilot
I just uploaded a deck to Slideshare the covers the following:
Enjoy!
I just read a great article in the Harvard Business Journal by Tony Schwartz that covers these four myths and they really resonated with me. The four myths and a short description are:
Myth #1: Multitasking is critical in a world of infinite demand
Removing distractions so we can focus without moving back and forth – mentally – between email and conversations or whatever – is critical to get more things done. Humans don’t really multi-task – we transfer attention quickly which causes mental downtime between the focus items.
Myth #2: A little bit of anxiety helps us perform better
I’m not sure I agree with his thinking on this as a little anxiety helps me focus and work harder, but is probably hard on my health. Tony’s point here is that when we are performing our best, it is when we are reaching for the stars and not running from the big bad wolf.
Myth #3: Creativity is genetically inherited, and it’s impossible to teach
While I agree that we can learn to become more creative as Tony opines, I believe there are different types of creativity and that we all have a “lane” that we are within more or less. I have a friend – David Harto – who is one of the most creative people in the world from the standpoint of envisioning and creating out of nothing. I have no aspirations to his type of creativity, but I have my own way of being creative that he won’t approach. It’s relative, but can be improved.
Myth #4: The best way to get more done is to work longer hours
I believe this one as at the end of a day or week, more hours don’t help as I’m fried. I actively take breaks during the day to re-set and re-focus.
It’s a good article and worth a read here
In part one of this series, we discussed establishing the metrics and benchmarks for your restaurant. In part two, we’ll talk about tuning up your website so that when your site is found (which we’ll go deeper into in the next post), you have the best chance to engage the visitor and encourage them to choose your restaurant over the other options.
Every restaurant should have a minimum number of pages on their website that answers specific questions and provides specific information to the visitor while encouraging them to select you for their experience.
There are two major ways to think about optimizing web pages – First, for the user experience and Second, for the search engines. Both of these should be considered and acted on for EVERY page of your site so that the page is as PRODUCTIVE as possible. Here is a quick set of considerations for each.
People scan pages first and then read. The makes the information hierarchy on the page (what is big, what is small, what is where) very important. Here is some guidance to the content you put on the page.
Some of the recommendations here are dependent on what your content management system (CMS) allows, but all are important so that you have the best chance of presenting your website properly to search engines for inclusion and ranking.
So, there you have part two of our series. Part three will be around increasing your website visibility in search engines, review sites and local portals/information sites. All of which you need to be keenly tuned-in to.
Thoughts?
I just watched a fantastic TED video by Simon Sinek who discusses the impact of belief on the success of organization and leaderships role – watch the video on Youtube Here. In the video he discusses the three major questions of the “Golden Circle” and how thinking about these set of questions in a different order will help you think about what you believe.
What – What You Do. The features, products, services you produce.
How – How You Do It. The processes you go through, the things that differentiate you and your products.
Why – Why You Do What You Do. Why do you get up every morning? Why will people care? Are you working for money or working for a purpose. This is the core question you need to answer and build an organization/business on.
Simon talks quite a bit about the intrinsic buying response is to do business with people who believe the same things you do.
A quote he repeats quite often is
“People don’t buy what you do, they buy why you do it” – Simon Sinek
The primary example he uses is Apple and their ability to innovate more rapidly in a more compelling way every year than it’s competitors. They are just a computer/device/phone manufacturer right?
Watch the video. Here it is again. And apply to your business and/or life work.