25 Link Building Tactical and Process Tips for B2B Websites

May 10, 2012 By Leave a Comment

I participated in Link Building webinar with my company Optify, Debra Mastaler from Alliance Link and Eric Ward - one of the original link building experts. Below are links to where this story was posted, and a nice follow-up list of tactics to consider for link building that came from the webinar … Keep reading...

Filed Under: Search Engine Optimization (SEO) Tagged With: , ,

Site/Blog Naming Question – General or Niche?

March 8, 2012 By 2 Comments

This question was submitted by Tim who is working on developing a new site around a particular topic - college football. My response and is below - feel free to comment. If you have questions on anything SEO, SEM, Landing Page or Internet Marketing related - drop me an email from the contact … Keep reading...

Filed Under: Reader Questions, Search Engine Optimization (SEO) Tagged With: , ,

What is Lead Nurturing?

February 27, 2012 By Leave a Comment
Where lead nurturing fits into the lead generation funnel

Lead nurturing is a concept that is gaining interest as companies continue to look for efficiencies in their marketing and sales operations. Lead nurturing is part of the larger process of marketing automation, but focuses specifically on stage between initial contact with a prospect and the closed … Keep reading...

Filed Under: Leads & Sales

Four Things I Like About the New Twitter

January 18, 2012 By Leave a Comment
New Twitter Interface

The social media landscape is evolving at  a rapid rate. More types of content are being integrated - not unlike Universal Search of a few years ago - Twitter is being embedded in more networks (and blogs! see right column on this post :-) ), Google +/Facebook/Twitter/LinkedIn are all adding or … Keep reading...

Filed Under: Social Media

QR Code 101 and Best Practices

December 22, 2011 By Leave a Comment

I just uploaded a deck to Slideshare the covers the following: What are QR Codes (Quick Response) How do they work What are some ways to use them Some examples Some best practices Enjoy! QR Code 101 and Best Practices View more presentations from Brand Digital, Inc. Another good … Keep reading...

Filed Under: Mobile, Website Optimization Tagged With: , , ,

Four Destructive Myths Most Companies Still Believe

December 10, 2011 By Leave a Comment

I just read a great article in the Harvard Business Journal by Tony Schwartz that covers these four myths and they really resonated with me. The four myths and a short description are: Myth #1: Multitasking is critical in a world of infinite demand Removing distractions so we can focus without … Keep reading...

Filed Under: Strategy & Leadership

Promoting A Local Restaurant Online – Part Two – Tune Up Your Website

November 30, 2011 By Leave a Comment
Wild-Sage-Bistro-Best-Restaurant-in-Spokane

  In part one of this series, we discussed establishing the metrics and benchmarks for your restaurant. In part two, we'll talk about tuning up your website so that when your site is found (which we'll go deeper into in the next post), you have the best chance to engage the visitor and … Keep reading...

Filed Under: Local Marketing, Restaurants, Website Optimization Tagged With: , , , , , ,

Google Behind the Numbers: Business Metrics Infographic

November 29, 2011 By Leave a Comment

This is a VERY interesting infographic about Google's business, sources of revenue and comparisons. It includes a list of resources at the bottom which is good content for additional reading/understanding. Enjoy! … Keep reading...

Filed Under: Paid Search Marketing, Search Engine Marketing, Search Engine Optimization (SEO) Tagged With: , , ,

Success is Built on Belief and NOT Features

November 18, 2011 By Leave a Comment
Simon Sinek's Golden Circle

I just watched a fantastic TED video by Simon Sinek who discusses the impact of belief on the success of organization and leaderships role - watch the video on Youtube Here.  In the video he discusses the three major questions of the "Golden Circle" and how thinking about these set of questions in … Keep reading...

Filed Under: Strategy & Leadership Tagged With: , , ,

Seattle Interactive Conference – SIC2011 – Day Two

November 4, 2011 By Leave a Comment
The timelime of web-mobile technolgoy

Day two of the #SIC2011 conference was well attended, with a slow start due to the party last night :-). I attended quite a few sessions, with mixed results in terms of quality. The Spring Creek panel on Social Media ROI was lame and I was hoping for some more specifics and action items out of the … Keep reading...

Filed Under: Events, Local Marketing, Search Engine Marketing, Social Media, Strategy & Leadership
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