How to Talk about SEO Services with your Clients

March 12, 2013 By Leave a Comment

I recently posted this on Optify, but wanted to share here as well. Enjoy! For agencies and clients just starting to focus on search engine optimization as a marketing program, it can seem overwhelming. There is a LOT of information, data and jargon available online which tends to get pretty … Keep reading...

Filed Under: Search Engine Optimization (SEO)

P.O.E.M. Customer Acquisition Model

February 20, 2013 By Leave a Comment
Paid Owned Earned Media POEM Model

I recently posted this on the Optify blog here. I modified the P.O.E.M. model to be a resource for digital marketing agencies to help explain digital to their clients so take a look and let me know what you think! There are a LOT of strategies and tactics for using digital marketing to acquire, … Keep reading...

Filed Under: Digital Marketing, Strategy & Leadership

My First Patent – Recommending Link Placement Opportunities

February 15, 2013 By Leave a Comment
patent-cover-image

I was checking out the Google mashup - What Do You Love - www.wdyl.com - this morning and one of the widgets is Google Patents which had an image of the document I submitted with Tommy Unger, Erez Barak and Paul Brown on a way to research and recommend finding links. This became the link tool in … Keep reading...

Filed Under: Digital Marketing, Search Engine Optimization (SEO), Strategy & Leadership Tagged With:

Monetizing a Website – Reader Question

January 24, 2013 By Leave a Comment

I received a question from a reader around monetizing their website and I wanted to include my (short) response for others to think about in their planning. Question from a College Sports Site: In your opinion what are some of the ways in which we could go about monetizing the site? I have … Keep reading...

Filed Under: Reader Questions, Website Optimization

Social Media Statistics – Why Social is the New Frontier for Customer Support

January 16, 2013 By Leave a Comment
social media usage statistics

Desk.com published a very nice (LONG) infographic on social media that supports their position that Social Media is revolutionizing help desk and customer support. While I agree that social is a big deal and it is expanding the way people communicate, I'm not sure revolutionizing is the right … Keep reading...

Filed Under: Digital Marketing, Social Media

26% of Media Time is Now on Mobile Screens

December 21, 2012 By Leave a Comment
Mobile-Media-Consumption-2012

Here is an interesting infographic from a study by inMobi and onDevice which shows 5 views of how people are using Mobile screens. 5 take-a-ways from the study: I'm surprised the % of time while commuting is not higher. 77% of people use mobile while in bed? Watching movies or checking email … Keep reading...

Filed Under: Mobile Tagged With: , ,

Start up Angel Funding Tips from Andy Liu

November 13, 2012 By Leave a Comment

I attended the Seattle Interactive Conference (SIC) last week and attended more than a few weak sessions, but a couple of really good ones including a session entitled "Fundraising - Lessons Learned". Andy has been through the trenches of start up fundraising, growth and sale several times … Keep reading...

Filed Under: Random Thoughts Tagged With: , ,

Inbound Marketing Overview – Presentation to UW MBA Direct Marketing Class

November 6, 2012 By Leave a Comment

I had the pleasure of presenting to Elizabeth Stearn's Direct Marketing class at the UW Business School last weekend. This is the 8th year in a row that I have presented and the deck gets revised and updated every year. This year, updates include  the following: Discussion of Mobile and how the … Keep reading...

Filed Under: Digital Marketing, Mobile, Search Engine Marketing, Social Media

7 Ways to Use a Marketing Data API

October 15, 2012 By 1 Comment
Marketing API Dashboard from Optify

It seems I'm doing more writing for Optify than my own blog these days (which is fine). Here's a recent article I posted on ways to use the Optify Marketing API to deliver reporting, insight and value. Original article published here. One of the most under-appreciated, but important services a … Keep reading...

Filed Under: Digital Marketing Tagged With: , ,

Better SEO Through Targeted Content Marketing

September 23, 2012 By Leave a Comment

I wrote this article for Website Magazine which was posted earlier this month here. Here is the full article for Brand Digital reader enjoyment. Search Engine Optimization (SEO) and Content Marketing are two critical components of inbound marketing and have moved beyond silo’d visibility … Keep reading...

Filed Under: Digital Marketing, Search Engine Optimization (SEO), Social Media
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