I recently gave a presentation to the Digital Analytics Association Symposium on the evolution of Machine Learning and how it will transform the work that digital analysts due in the near future. I’m extremely interested in how machine learning and predictive analytics can improve digital marketing performance through personalization while moving us closer to the original digital marketing vision of right message to the right person at the right time.
Philmont Boy Scout Ranch is located in Northwest New Mexico and is the largest of the four major high adventure camps run by the Boy Scouts at over 144,000 acres. Philmont is a working ranch that hosts 23,000 scouts, advisors and staff every summer – … [Continue reading]
I just posted this article on the Hacker Agency website here, but wanted to share on my site as well. HackerAgency and FCB executives from all over the world recently returned from four days of meetings with the biggest digital media technology … [Continue reading]
Always an interesting look at where the internet has been and where it's going. … [Continue reading]
I recently published this article on MarketingProfs.com here. Enjoy! I’m officially sick of the term “Big Data”. Marketers have access to lots of data, got it. Big Data in and of itself doesn’t sell more products/services or make high value … [Continue reading]